Perception Communication - Advertising and PR solutions

The agency’s involvement with Coca-Cola began with the privatization of El Nasr Bottling Company and Joint Venture Investments – one of the largest privatization transaction in Egypt. Activities included: developing key messages to Coca-Cola’s employees, press release drafting and distribution, development and implementation of briefing events, creation of workforce and dealer communications materials and organizing special events. The agency designed a brochure for Coca-Cola’s dealers throug

During the latter part of 1992, Egypt experienced a wave of violent terrorist acts aimed at tourists. Burson-Marsteller and the agency was appointed by the Ministry of Tourism to implement a six-month public relations and crisis management multi-marketing program. Six regional Burson-Marsteller offices along with the agency coordinated efforts to revive the tourism industry- Egypt's highest source of foreign currency revenue. The core of the program involved coordinating the release of

The agency worked closely with the client to develop visuals and templates for a Talk Book and PowerPoint presentation giving an overview of the project. Current tasks being handled are video documentation, media relations, and the development of a web site.