Perception Communication - Advertising and PR solutions
  Direct Marketing

 Direct Marketing


The agency has conducted several effective marketing communications programs for Real Estate and Tourism projects in Egypt.
 At a time when competitive real estate companies were wasting a lot of their monies on television and press advertising, the agency came up with a cost-effective marketing communications idea that produced optimum results and won a Gold Award for Relationship Marketing at the Annual AUC Advertising Awards.

The idea was to produce a 10-minute documentary on the first resident of Mena Garden City, Galal Zaki and his family and the reasons why they decided to live at MGC.  This was a cost-effective tool in that it narrowly targeted prospective buyers who would actually visit Mr. Zakiís home to assert what they saw on the video.



Public Relations

Event Management

Outreach Programs


Direct Marketing