Perception Communication - Advertising and PR solutions
  Direct Marketing

 Direct Marketing

MENA GARDEN CITY


The agency has conducted several effective marketing communications programs for Real Estate and Tourism projects in Egypt.
     
 At a time when competitive real estate companies were wasting a lot of their monies on television and press advertising, the agency came up with a cost-effective marketing communications idea that produced optimum results and won a Gold Award for Relationship Marketing at the Annual AUC Advertising Awards.

The idea was to produce a 10-minute documentary on the first resident of Mena Garden City, Galal Zaki and his family and the reasons why they decided to live at MGC.  This was a cost-effective tool in that it narrowly targeted prospective buyers who would actually visit Mr. Zakiís home to assert what they saw on the video.




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