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Perception Now Official Representative of Schema in Egypt Offering New Specialized CSR Communication Services

Only 4 years ago Corporate Social Responsibility was a concept that was little understood in Egypt. The concept was spearheaded by Perception's Ceo at the American Chamber of Commerce through the Marketing Committee with a successful case study by the Vodafone Foundation.

Shortly afterwards a new CSR Committee was formed independent of the Marketing Committee and Galal Zaki was named Co-Chair.

During his term as Co-Chair Mr Zaki played a key role in launching Egypt's  first CSR Summit in partnership with the UNDP.

 Since "no one size fits all" for CSR, Mr Zaki strongly believes in not putting the onus of "Responsibility" solely on Corporations. Rather, he subscribes to the importance of "Responsible Parnerships for Sustainable Development" -- a formula that would include BUS-GOV-NPO as well as Media and Academia.

 Mr Zaki has been working as a consultant with the USAID-funded project (Takamol) which brings together the governorates Sustainability Committees, Businesses, NPO's, Media and Academia.

 Perception is the first advertising agency in Egypt to join the Global Compact and to offer Integrated Marketing Communication programs to include CSR.

Schema Jordan now has official representation in Egypt through its partnership with Perception Communication.

The partnership focuses on an exchange of expertise and building of local capacity in CSR and communication, with the objective of integrating both specialties and providing a combined service for the MENA market.Through this partnership Perception Communication now offers clients full CSR services in Egypt building on the expertise that Schema has built over the years.

By leveraging each other's expertise and combining services, Perception Communication and Schema now offer clients specialized CSR Communication services, a key new service using proven methodologies.

The combination of communication and CSR to increase transparency and accountability in the market is becoming key to successful communication and to CSR strategies. While communication has always played an important role in the corporate world, CSR communication is unfortunately under represented. CSR, although a growing practice, is now increasingly under scrutiny making it essential to effectively communicate CSR practices, achievements and objectives.

For more information about Schema visit

Effective CSR Communication Workshop


What others have said:

“Attending the workshop offered me an insight about the most effective communication tools, it has been an effective networking opportunity and beneficial in terms of information and applicable case studies. It will definitely impact my field of work and hopefully learnings will be shared with my team and clients"

Nadine Tadros-  Tactix Strategic Consulting

"CSR communication is one of the most vital aspects in the CSR world. Having the chance to identify guidelines of developing a CSR communication policy has fed our mission to alleviate our CSR program"

Khulood Hindiyeh -  CSR Manager Arab Bank

“I thoroughly enjoyed Schema’s CSR Communication Workshop. Learning about a relatively new field and engaging one-on-one with a team of professionals in both Corporate Responsibility and Communication provided for a holistic approach to achieving my objectives. As a ‘different’ audience member to my fellow participants from the private sector, and coming from a semi-governmental organisation, I found that the different perspectives on how to tackle CSR made the overall experience all the more challenging!”     

Alia H. Zureikat -  Director Communication and International Relations Department,  Higher Council for the Affairs of Persons with Disabilities



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